Staying in one of Rick Stein’s hotels in Cornwall recently, I was struck by the unique and captivating artwork displayed throughout the property. Each piece, curated from independent artists over the years, told its own story. A book in my room provided insight into each artwork and artist, adding an unexpected layer of depth to my stay. This attention to detail not only piqued my interest but also made my stay truly memorable, turning a simple hotel visit into a cherished experience.
In this blog, I’ll explore the importance of a well-aligned art collection and offer guidance on how to curate one that enhances the guest experience.
Art Impacts the Customer Experience
Art is a powerful tool for conveying a hotel’s brand identity. It communicates the hotel’s theme, values, and story, offering guests a unique and memorable experience. Customised artwork can create a lasting impression that goes beyond the visual; it taps into emotions, evoking feelings and sparking conversations.
Today’s traveler’s are looking for more than just a place to stay; they seek experiences. Artwork contributes to creating an engaging and enriching environment. It provides a sense of connection to the local culture, reflects the destination’s character, and can even serve as a talking point among guests. Satisfied guests are more likely to return and recommend the hotel to others, creating a positive cycle of loyalty and word-of-mouth marketing.
In a competitive hospitality industry, standing out is crucial. Unique and high-quality artwork can set a hotel apart from its competitors. It provides a distinctive character to the property, making it more memorable and appealing to discerning travellers.
How to Create an Art Collection That Reflects Your Hotel
Creating an art collection that aligns with your hotel’s brand requires thoughtful planning and creativity. Here’s a step-by-step guide to curating a collection that enhances the guest experience:
- Decide on the Scope
Begin by determining the scope of your collection. How many pieces do you need? Where will they be displayed within the hotel? Consider all potential spaces, from guest rooms and lobbies to hallways and dining areas. A well-thought-out distribution plan ensures that every corner of your hotel reflects its artistic vision. - Take Inspiration from the Space
Look at the style, colour palettes, and sizes that would complement the existing architecture and interior design. Consider how natural light interacts with different spaces and how artwork can enhance these features. The goal is to create harmony between the art and the space it occupies. - Weave in Brand Values
Discuss the message you want the artwork to convey and the emotions you want to evoke. What are the core values of your hotel? What kind of story do you want to tell through art? Whether it’s elegance, tranquility, or a connection to local culture, your collection should be a visual representation of your brand’s essence. - Sketch Designs
Collaborate with artists to sketch initial designs. This stage is crucial for providing feedback on the initial concepts before the artists start painting. It’s an opportunity to ensure that the artwork aligns with your vision and the hotel’s brand identity. - See the Work in Progress
Stay involved throughout the creation process. Watching the progress allows you to provide feedback and make adjustments as needed. It also adds a personal touch, ensuring that each piece is a collaborative effort between the hotel and the artist. - The Big Reveal!
Finally, showcase the completed collection. Host an event to unveil the artwork, inviting guests, media, and local influencers. This not only generates excitement but also serves as a marketing opportunity to highlight your hotel’s commitment to the arts and guest experience.
Ready to Elevate Your Hotel with a Unique Art Collection?
Email me your initial ideas to get started on your commission pieces. Together, we can create a bespoke art collection that reflects your hotel’s unique character and enhances your guests’ experience. Let’s transform your space into a memorable destination through the power of art.
